Global Advertising Market Overview 2018, Market Drivers, Demand by Regions, Size and Forecast to 2023

The global advertising market is currently growing at a healthy rate. Some of the factors that have stimulated the global advertising market are increasing population, rising disposable incomes, improving standards of living, technological advancements, and a strong demand from developing regions.

global-advertising-industry

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Advertising is a form of mass media communication which helps in endorsing a product, service or idea. It enhances the consumers’ awareness regarding the new product launches and assists them in their purchasing decisions. Some of the traditional mass media communication sources are newspapers, television, radio and magazines, while contemporary advertising means include social media, blogs, websites, text messages, etc. A new research report by IMARC Group, titled “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, estimates that the market was approximately US$ 734 Billion in 2017. The report further anticipates the market to cross US$ 1197 Billion by 2023, at a projected CAGR of nearly 9% over the forecast period.

Market Drivers/Constraints:

  • Over the years, consumers’ expenditure on entertainment as well as media has increased owing to the rising disposable incomes and improving standards of living. Growing access to internet, magazines, newspapers, television and movies have strengthened the growth of the global advertising market.
  • The rising use of gadgets such as smartphones, tablets and laptops, has led to the advent of digital advertising. This acts as another major factor that has been proactive in accelerating the growth of the advertising market.
  • Some of the other factors proliferating the demand for advertising include increasing population, rapid urbanisation, technological advancements, and a strong demand from developing regions.
  • However, there are several factors that hamper the market growth. For instance, the cost of the advertising is added to the total market price of a product which leads to an unnecessary price hike. In addition, an advertiser may present a distorted view of the reality and confuse the buyer.

Regional Insights:

The growth of the global advertising market varies from region to region. Currently, developing regions, such as Western Europe and North America, are witnessing a slow growth, whereas, emerging regions like Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are comparatively experiencing a faster growth.

Competitive Landscape:

The market is concentrated in nature with the presence of established players who compete in terms of massive capital investments and high advertising budgets. The strong competition in the market makes it difficult for new entrants to survive. Some of the leading players working in the market are:

  • WPP Group PLC
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group of Companies
  • Dentsu

Browse related reports:

Global Television Advertising Market Research Report: https://www.imarcgroup.com/television-advertising-market

Global Radio Advertising Market Research Report: https://www.imarcgroup.com/radio-advertising-market

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Advertising Market Price Trends, Size, Share, Report And Outlook 2017 To 2022

Global advertising market has experienced a significant growth as a result of increasing population, rising incomes and improving standards of living. Apart from this, diversified media channels such as print, internet, television, radio, etc. are also providing several opportunities to the advertisers.

According to the latest report by IMARC Group titled, “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, the global advertising market reached a value of more than US$ 650 Billion in 2016, growing at a CAGR of 8% during 2009-2016. Global advertising is a process of endorsing a product or a service on the global level which assists the businesses to make profitable advertising decisions. It enhances the consumers’ awareness about the new products and helps them choose from different substitutes available in the market. On the other hand, it eliminates the middlemen from the chain of supplies, thereby increasing the manufacturer’s profit. It is also instrumental in increasing the goodwill of the market as repeated advertisements tend to create a lasting impression on the consumer’s mind and earn loyal customers to the companies.

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Advertising Market

Highlights of the global advertising market:

Global advertising assists businesses to endorse their products on the global level.
The market is influenced by the increased expenditure on entertainment media.
The emerging markets have recorded a faster growth in the market as compared to the developed regions.

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As a result of increasing expenditure on media and entertainment on part of the consumers, the market for global advertising has witnessed a rapid growth in recent years. The consumers have started to direct their expenditure towards accessing the internet, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. This emerges as a sporting chance for the advertisers to capture the attention of the audience through these media and promote their businesses. To accomplish this, eye-catching and informative advertisements are broadcasted through several media channels such as television, print, radio, outdoor, internet, mobile and cinema. As a consequence, they succeed in arresting the audience’s attention while they are engaged in listening to music, reading an article in the newspaper, or surfing the internet.

Some of the growth-inducing factors which have contributed to the growth of the market include infrastructure development, technological advancement, increasing population, rising incomes, improving standards of living, etc. Considering these factors, the global advertising market is expected to reach a value of around US$ 1000 Billion by 2022, growing at a CAGR of around 7% during 2017-2021.

On the regional basis, the growth of this market is slow in the developed regions such as Western Europe and North America. However, the emerging markets have exhibited a comparatively faster growth including Asia Pacific, Eastern and Central Europe, Middle East & Africa and Latin America.

The report by IMARC Group has examined the global ferrite magnet market on the basis of:

Segments:
Global Television Advertising Market
Global Print Advertising Market
Global Radio Advertising Market
Global Outdoor Advertising Market
Global Internet Advertising Market
Global Mobile Advertising Market
Global Cinema Advertising Market

Regions:
North America
EMEA
Asia-Pacific
Latin America

Key Players:
WPP Group PLC
Omnicom Group
Publicis Groupe
Interpublic Group of Companies
Dentsu

Browse more related reports:

Global Television Advertising Market Report & Forecast 2017-2022

Global Print Advertising Market Report & Forecast 2017-2022

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us

IMARC Group
Tel No: +1-631-791-1145
Email: sales@imarcgroup.com
Website: https://www.imarcgroup.com
Follow us on twitter: @imarcglobal