GCC fresh milk market witnessed a steady growth in recent years. Some of the factors which have contributed in influencing the market growth are nutritional elements present in fresh milk, health benefits provided by it, increasing disposable incomes of the consumers, product premiumisation, etc.
The latest report by IMARC Group titled, “GCC Fresh Milk Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the GCC fresh milk market reached a volume of more than 700 Million Litres in 2016, growing at a CAGR of 7% during 2009-2016. The demand for fresh milk in the GCC region is driven by the nutrition elements present in it. Fresh milk is a rich source of essential nutrients required for the overall development of the body, such as carbohydrate, proteins, vitamins A and D, calcium, phosphorus, and natural enzymes. These nutrients help in lowering the risk of cardiovascular diseases, improving the skeletal system, boosting metabolism, increasing immunity, etc. These factors have provided impetus to the fresh milk market in the region.
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Highlights of the GCC fresh milk market:
- Socio-economic changes in the GCC countries is the biggest factor driving the growth of the market.
- Saudi Arabia represents the largest market, accounting for the majority of the share.
- The market is expected to reach a volume of 1100 Million Litres by 2022.
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The GCC countries have experienced several socio-economic changes in the last several years. There has been tremendous increase in the disposable incomes of the consumers. Due to this, consumers have become more health conscious, which has led to a shift towards healthier and organic products. Apart from this, an expansion in the distribution channels has also facilitated the availability of dairy products at a wider level, besides providing premiumised products, such as lactose-free, sugar-free, vitamin fortified, and low fat fresh milk. Owing to this, the consumption of fresh milk in the GCC region is further expected to reach a volume of 1100 Million Litres by 2022.
The market is analysed on the basis of countries in the region covering, Saudi Arabia, UAE, Kuwait, Oman, Qatar, and Bahrain. Currently, Saudi Arabia represents the largest market for fresh milk, accounting for the majority of the share. An evaluation of the competitive landscape provides the details of the key players operative in the market. Some of the major players are Almarai, Al Safi Danone, Nada Dairy, Al Ain Dair, and Al Rawabi.
The report provides a deep insight into the GCC fresh milk industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a fresh milk processing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the GCC fresh milk industry in any manner.
The report has examined the GCC fresh milk market on the basis of:
- Saudi Arabia
- Al Safi Danone
- Nada Dairy
- Al Ain Dair
- Al Rawabi
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