The global fluid milk market has witnessed a steady growth over the past few years. Some of the major driving factors include rising disposable incomes, evolving value-added products, continuous R&D and government support.
IMARC Group’s latest report, titled “Fluid Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the global fluid milk market reached a volume of more than 210 Billion Litres in 2016, growing at a CAGR of nearly 2% during 2009-2016. Milk is considered an important part of a balanced diet for people of all ages. It provides a wide range of vitamins and minerals which are vital for a healthy body, such as calcium, potassium, proteins, iodine, phosphorous and vitamin B2 and B12. Daily consumption of milk and milk products help in developing muscles, managing weight, improving bone and teeth health, as well as preventing obesity, cancer, high blood pressure, cardiovascular diseases, type-2 diabetes and depression.
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Highlights of the Global Fluid Milk Market:
- Inflating incomes of the consumers represent the primary growth-inducing factor.
- Growing popularity of dairy foods supported by rising health-consciousness among the consumers has stimulated the market growth.
- Asia holds the majority of the global share, representing the largest market.
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One of the major factors positively affecting the global demand for fluid milk is the increasing purchasing capacity of the consumers, resulting in a rise in the per capita milk consumption. The evolving value-added products, owing to the growing popularity of dairy foods supported by rising health-consciousness among the consumers, have further facilitated the expansion of the market. Apart from this, manufacturers’ focus on continuous R&D and strong marketing strategies has been able to innovate the whole dairy chain, contributing to the market growth. Some of the other drivers of the market include growing population, developing distribution channels and strong government support. According to the report, the market is further expected to reach a volume of more than 240 Billion Litres by 2022.
The market has been segmented on the basis of region. Currently, Asia represents the leading producer of fluid milk, accounting for two-fifth of the total global share. Asia is followed by the European Union, North America, Eastern Europe, Latin America and Others. Some of the key players operating in the market include Lactalis Group, Nestlé, Fonterra, Friesland Campina, Danone, Dairy Farmers of America, Arla Foods, Saputo and Dean Foods.
The report has examined the global fluid milk market on the basis of:
- The European Union
- North America
- Eastern Europe
- Latin America
- Lactalis Group
- Friesland Campina
- Dairy Farmers of America
- Arla Foods
- Dean Foods
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