Global Television Advertising Market Share, Size, Research And Forecast 2017-2022

Television represents one of the most popular modes of advertising. Some of the factors contributing to the growth of the global television advertising market are advancements in technology, strong emotional impact on the consumers, increasing penetration of television sets across emerging regions, etc.

IMARC Group’s report, “Global Television Advertising Market Report & Forecast 2017-2022”, finds that the global television advertising market reached a value of US$ 232 Billion in 2016, growing at a CAGR of 7% during 2009-2016. The primary factor which has led to this growth is the rising number of television sets, especially in the emerging markets. In recent times, the sales of television sets have increased immensely, as around 1.6 Billion households are estimated to own at least one television set. Consequently, the advertisers have gained an opportunity to capture the attention of a huge section of the audience on a single platform and endorse their products and services. Considering the growing popularity of television advertising in the emerging regions, the report further predicts its market to reach a value of US$ 290 Billion by 2022.

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Television Advertising Market.jpg

The report analyses the market trends of television advertising and evaluates the influences which have led this market to overtake other mediums of advertising. Television advertising synthesizes sound with visual graphics which prompt a powerful emotional impact on the viewers and tends to create a lasting impression on their mind. This substitutes for the psychological impact extended by print-advertising or radio-advertising as these target only the optical senses and auditory senses respectively, thereby failing to have a powerful overall impression. Television advertising also facilitates the advertisers to devise ad-content bearing in mind the needs and demands of the target audience.

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The report makes a thorough evaluation of the market on the basis of service types which are segmented as terrestrial, multi-channel and online television. Although the terrestrial network owns the largest market share, online television emerges as the fastest growing medium of television advertising. Further, the report provides a segmentation of the key regions which include North America, Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle East & Africa. Currently, North America represents the largest market for television advertising. The report has also covered the competitive landscape of the market with the key players being CBS, Comcast, News Corporation, Viacom and Cox Communications.

This report provides a deep insight into the global television advertising market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter’s five forces analysis, television advertising pricing models, margins in television advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the television advertising industry in any manner.

Browse more related Reports:

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Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021

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Global Home Automation System Market Share, Size and Forecast 2017-2022

The global home automation system market has witnessed a healthy growth over the past few years. Some of the major driving forces include government regulations, increasing focus on green building projects and increasing standards of living.

IMARC Group’s latest report, titled “Global Home Automation System Market Report and Forecast (2017-2022)”, finds that the global home automation system market reached a value of more than US$ 43 Billion in 2016, growing at a CAGR of nearly 8% during 2009-2016. Throughout the history, humans have been continuously struggling to make their lives easier and comfortable. Technological advancements have finally provided homeowners with a fully automated solution which enables them to control, monitor and automate various appliances and systems around the house with the touch of a button. Home automation systems offer numerous benefits such as energy efficiency, high security, increase in the comfort level of the end-user and a centralized management facility.

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Home Automation System.jpg

Highlights of the Global Home Automation System Market:

  • Increasing focus on green building projects and aspirational lifestyles remain the primary growth driving factors.
  • On the basis of application, Security & Access Control Systems account for the majority of the market share.
  • North America holds the majority of the global share, representing the largest market.

Two of the major factors for the growing popularity of home automation systems is the fact that they help in the reduction of CO2 emissions. In addition, governments across the globe have also imposed several stringent regulations to counter environmental issues, thereby, encouraging house owners, building owners and facility managers to install automation and control systems. Moreover, aspirational lifestyles and a drive to achieve a high standard of living are further influencing the consumers to invest in sophisticated technologies. Some of the other driving factors include growing disposable incomes, urbanization and industrialization rates, internet penetration and an increasing focus on green building projects. According to the report, the market is further expected to reach a value of more than US$ 72 Billion by 2022.

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The market has been segmented on the basis of application. Security & Access Control Systems currently represent the dominating segment accounting for nearly a half of the total global market. Based on type, Managed Home Automation Systems account for around two-third of the overall market. Region-wise, North America is the largest contributor to the global home automation system market, accounting for more than a half of the total global share. The other major markets include Europe and Asia. Some of the key players operating in the market are Siemens AG, Honeywell International, Inc., Johnson Controls Inc., Schneider Electric SE and Legrand.

The report has examined the global home automation system market on the basis of:

Application:

  • Security & access control systems
  • Entertainment & other control systems
  • HVAC control systems
  • Lighting Control systems

    Type:

  • Managed services
  • Mainstream
  • Do It Yourself
  • Luxury

    Region:

  • North America
  • Europe
  • Asia
  • Rest of world

    Major Manufacturers:

  • Siemens AG
  • Honeywell International, Inc.
  • Johnson Controls Inc.
  • Schneider Electric SE
  • Legrand
  • Ingersoll-Rand PLC
  • ABB Ltd.
  • Samsung Electronics Co., Ltd.

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UAE LED Lights Market Expected Reach a Value of Around SAR 900 Million by 2022

Over the past few years, the UAE LED lights market has been witnessing a strong growth. This can be attributed to increased infrastructural investments and growing awareness about LED lights in the region.

UAE LED Lights

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The latest report by IMARC group titled, “UAE LED Lights Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the market reached a value of SAR 400 Million in 2016, growing at a CAGR of more than 18% during 2009-2016. This strong growth in the sales of LED lights can be accredited to the rising awareness about numerous advantages offered by them. They are more energy- and cost-efficient than the conventional lighting products with a significantly longer lifespan. As a result, LED lights are extensively replacing the traditional sources of lighting and are now widely available in the UAE market.

Highlights of the UAE LED lights market:

  • Government’s endorsement of sustainable development and provisions for the use of LED lights in the region acts as a major catalyst for the market growth.
  • Infrastructural development in various sectors remains another factor driving the LED lights market in the UAE.
  • Panel lights represent the most popular type of LED lights in the UAE.

The UAE LED lights market is driven by a number of favourable factors. Infrastructural development in the retail, industrial and commercial sectors are leading to the growth of the market. These developments can be attributed to rising urbanisation, establishment of malls, retail shops, etc., and the upcoming events in the UAE, like the UAE World Expo in 2020. Further, the emergence of the entertainment sector in the region is also expected to boost the demand for LED lights.

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The UAE government is aiming to phase out the traditional lights and is actively encouraging the expansion of the LED lights market. Issuing regulations, providing tax rebates, prohibiting the sales of inefficient lights and implementing retail campaigns are some of the steps taken by the government. One of the initiatives was the ‘I LED the way’ campaign in 2016 for promoting the use of LED lights. During this campaign, the LED products were discounted at 25% for a week and the consumers were offered environmental-friendly disposal solutions for their old light bulbs. As a result of these factors, the market is expected to continue its upward trajectory, reaching a value of around SAR 900 Million by 2022.

On the basis of type, panel lights represent the most popular product type. Other major products include down lights, flood lights, street lights and others (bulbs, strips, flood lights and tube lights). The commercial sector is the major application segment of LED lights in the UAE, followed by residential, industrial and others. On evaluating the competitive landscape, it is found that Philips, General Electric and Osram are they key players operating in the market.

The report by IMARC Group has examined the UAE LED lights market on the basis of:

Product type:

Panel lights
Down lights
Food lights
Street lights
Tube lights
Others

Application:

Commercial
Residential
Industrial

Key players:

Philips
General Electric
Osram

Browse related reports :

GCC LED Lighting Market @ www.imarcgroup.com/gcc-led-lighting-market

Saudi Arabia LED Lights Market @ www.imarcgroup.com/saudi-arabia-led-lights-market

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Advertising Market Price Trends, Size, Share, Report And Outlook 2017 To 2022

Global advertising market has experienced a significant growth as a result of increasing population, rising incomes and improving standards of living. Apart from this, diversified media channels such as print, internet, television, radio, etc. are also providing several opportunities to the advertisers.

According to the latest report by IMARC Group titled, “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, the global advertising market reached a value of more than US$ 650 Billion in 2016, growing at a CAGR of 8% during 2009-2016. Global advertising is a process of endorsing a product or a service on the global level which assists the businesses to make profitable advertising decisions. It enhances the consumers’ awareness about the new products and helps them choose from different substitutes available in the market. On the other hand, it eliminates the middlemen from the chain of supplies, thereby increasing the manufacturer’s profit. It is also instrumental in increasing the goodwill of the market as repeated advertisements tend to create a lasting impression on the consumer’s mind and earn loyal customers to the companies.

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Advertising Market

Highlights of the global advertising market:

Global advertising assists businesses to endorse their products on the global level.
The market is influenced by the increased expenditure on entertainment media.
The emerging markets have recorded a faster growth in the market as compared to the developed regions.

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As a result of increasing expenditure on media and entertainment on part of the consumers, the market for global advertising has witnessed a rapid growth in recent years. The consumers have started to direct their expenditure towards accessing the internet, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. This emerges as a sporting chance for the advertisers to capture the attention of the audience through these media and promote their businesses. To accomplish this, eye-catching and informative advertisements are broadcasted through several media channels such as television, print, radio, outdoor, internet, mobile and cinema. As a consequence, they succeed in arresting the audience’s attention while they are engaged in listening to music, reading an article in the newspaper, or surfing the internet.

Some of the growth-inducing factors which have contributed to the growth of the market include infrastructure development, technological advancement, increasing population, rising incomes, improving standards of living, etc. Considering these factors, the global advertising market is expected to reach a value of around US$ 1000 Billion by 2022, growing at a CAGR of around 7% during 2017-2021.

On the regional basis, the growth of this market is slow in the developed regions such as Western Europe and North America. However, the emerging markets have exhibited a comparatively faster growth including Asia Pacific, Eastern and Central Europe, Middle East & Africa and Latin America.

The report by IMARC Group has examined the global ferrite magnet market on the basis of:

Segments:
Global Television Advertising Market
Global Print Advertising Market
Global Radio Advertising Market
Global Outdoor Advertising Market
Global Internet Advertising Market
Global Mobile Advertising Market
Global Cinema Advertising Market

Regions:
North America
EMEA
Asia-Pacific
Latin America

Key Players:
WPP Group PLC
Omnicom Group
Publicis Groupe
Interpublic Group of Companies
Dentsu

Browse more related reports:

Global Television Advertising Market Report & Forecast 2017-2022

Global Print Advertising Market Report & Forecast 2017-2022

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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Global LED Flood Light Market Report : Share, Size, Growth, Price Trends, Outlook And Research 2017 – 2022

LED flood lights are more durable and long lasting than other lighting sources such as incandescent and halogen flood lights. They can last up to 50,000 hours and work in low temperatures and bad weather conditions. These advantages make LED flood lights a perfect option for both indoor and outdoor lighting.

LED flood light

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IMARC’s latest report “LED Flood Light Market – Industry Trends, Manufacturing Process, Plant Setup, Machinery, Raw Materials, Cost and Revenue” provides an in-depth analysis of the global LED flood light market. LED flood lights are one of the most popular type of outdoor lighting options. They offer high illumination and consume less energy as compared to other lighting sources when used for the same purpose. LED flood lights are made with durable material which can withstand harsh weather and temperature conditions. They come in a variety of colours and designs to suit the consumers’ various requirements ranging from lighting up a parking lot to providing stage lighting at theatres. Moreover, LED flood lights last longer than conventional lighting options as they have an average life of around 50,000 hours, and therefore they help save the cost of frequent bulb replacement. This feature is especially useful in places where changing the lights often is not a viable option. The heat emanated by LED flood lights is also very low, this makes them perfect for use in temperature sensitive environments such as cold storage warehouses. This also eliminates the risk of accidental fires.

The report has analysed the market in the basis of key application areas of LED flood lights. Some of their major applications include building facades lighting, architectural lighting, recreational and parking areas lighting, commercial lighting and industrial lighting. LED flood lights come in a variety of shapes and sizes. Some of the popular shapes covered in the report are square, rectangular, designs with box mount adapter, designs with Tenon mount brackets/pole mount brackets and designs with rotatable or tiltable brackets. The report has also covered the various design material alternatives used in the frames. The report has also segmented the market on the basis of geography. The regions analysed in the report include Europe, North America, Asia Pacific, Middle East, Africa and Latin America. The report finds that the global LED flood light market is highly competitive and is dominated by a number of global and local players.

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The report provides a detailed roadmap for setting up an LED flood light manufacturing plant. The study covers all the essential aspects of the LED flood light market. This ranges from a comprehensive view of the market to minute details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics including expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the LED flood light market in any manner.

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LED Panel Light Market @ http://www.imarcgroup.com/led-panel-light-manufacturing-plant

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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LED Street Light Market – Global Industry Analysis, Share, Size, Growth, Industry Outlook, And Strategies 2017 To 2022

The global LED street light market is escalated by the cost-effectiveness and energy-efficiency. Owing to these, LED street lights are extensively being used for a number of outdoor places such as urban areas, small-town main streets, commercial districts, industrial parks, interstate highway interchanges and rural inter sections.

LED street light

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The latest report by IMARC Group titled, “LED Street Light Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, provides an in-depth analysis of the global LED street light market. LED street lights are considered the most energy efficient and cost-effective lighting solution for several outdoor lighting applications. As compared to the conventional lighting options such as fluorescent and incandescent lights, these lights use almost 5o-70% less electricity. Moreover, this type of lighting system is recyclable; contains no harmful gases and substances like mercury, lead or other hazardous chemicals; involves lesser maintenance and waste management procedures; and has longer lifespan as compared to other lighting systems. As a result of these factors, LED street lights are extensively being used for a number of applications. Some of the places where LED street lights are used include urban areas, small-town main streets, commercial districts, industrial parks, interstate highway interchanges and rural inter sections.

Government initiatives have helped in contributing to the growth of the market. For Instance, the Indian government has launched various schemes for the distribution of LED bulb under domestic efficient lighting programme. Apart from this, the New York State Energy Research and Development Authority (NYSERDA) project aims at creating more affordable pathway to LED street light conversion in the United States of America. The initiative like these are expected to bring a positive growth in the global LED street light market in the coming years.

The report has segmented the market for LED street lights on the basis of applications. Some of the major applications are residential LED street lighting, highways and interchanges, railway crossings, tunnels, bridges, and housing complexes and warehouses. The report has analysed the market on a regional basis. Some of the major markets for LED lights include India, China, Europe, United States, Japan, Brazil and Russia. An evaluation of the competitive landscape provides the details of the major key players such as Nichia, Osram, Samsung Electronics, Eerlight Electronocs and LG Innotek.

The report provides a techno-commercial roadmap for setting up an LED street light manufacturing plant. The study covers all the requisite aspects of the LED street light market. This ranges from macro overview of the market to micro details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics including expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the LED street light market in any manner.

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The report has examined the global LED street lights market on the basis of:

Application:

  • Residential Street Lighting
  • Highways and Interchanges
  • Railway Crossings
  • Tunnels
  • Bridges
  • Housing Complexes and Warehouses

Regions:

  • India
  • China
  • Europe
  • United States
  • Japan
  • Brazil
  • Russia

Key Players:

  • Nichia
  • Osram
  • Samsung Electronics
  • Eerlight Electronocs
  • LG Innotek

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Electric Motor Market Boosted by Increasing Industrialisation and Automation

The global electric motor market is majorly being driven by the increasing industrialisation and rising levels of automation in various industrial processes. Other factors contributing to the growth of this market include the conveniences offered by electric motors, technological advancements and the growth of other end-use industries.

electric-motor

According to IMARC’s latest study, “Electric Motor Market – Industry Trends, Manufacturing Process, Plant Setup, Machinery, Raw Materials, Cost and Revenue”, the global electric motor market has grown at a CAGR of more than 3% during 2008-2015, reaching a value of more than US$ 25 Billion in 2015. Electric motors are used for a variety of applications in various industries ranging from HVAC equipment to aerospace. This versatility in their use is a result of their longevity, low energy requirements, low maintenance and high tolerance to fluctuating voltages. The surge in industrialisation, urbanization and the penetration of electricity across the globe have resulted in the increased requirement of electric motors.  Moreover, various industries are increasingly turning towards automation as it increases productivity, quality, flexibility and reduces operational costs. As automation entails the use of electric motors in the equipment, it is creating a strong demand for electric motors. Other factors such as technological advancements and rising automobile sales are also driving this market.

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IMARC’s report has analysed the key end-use industries of electric motors. The report finds that the industrial sector represents the largest market for electric motors. It was followed by the commercial, residential and agricultural sectors. On the basis of the type of motors, the report has segmented the market into low voltage, medium voltage and high voltage electric motors. Currently, the low voltage electric motors account for the majority of the total global consumption. The report has further segmented this market on the basis of key regions. Asia-Pacific currently represents the largest market for electric motors accounting for majority of the total global consumption volumes. Asia-Pacific is followed by North America, Western Europe, Eastern Europe and Central & South America. The report has also analysed the competitive landscape of the global electric motor market. The key players covered in the report include – ABB Group, Siemens, WEG Industries, TECO-Westinghouse Motor Company, Regal Beloit, Leroy Somer, Shandong Huali, Hyundai Ideal Electric Co., Hyosung Corporation and NIDEC Corporation.

The report provides a detailed roadmap for setting up an electric motor manufacturing plant. The study, which has been done by one of the world’s leading research and advisory firms, covers all the essential aspects of the electric motor market. This ranges from a comprehensive view of the market to minute details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics including expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the electric motor industry in any manner.

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